The world of food has seen many changes over the past few decades, with new trends and concepts constantly emerging. One of the latest and most exciting trends to hit the scene is the "Drop Culture Of Food," and Biite is at the forefront of this exciting movement. At its core, the Drop Culture Of Food is all about exploring new ways to share culinary creations with the world. Rather than being tied to a traditional restaurant model, chefs are now experimenting with pop-up events, social media, and other innovative approaches to showcase their dishes. And that's where Biite comes in.
Biite is a Los Angeles-based venture that is redefining the way we think about food and culture. The company operates as an open canvas for both emergent and renowned chefs to exercise their creativity through never-before-seen dishes. This results in a truly unique dining experience that celebrates diversity, promotes authenticity, and empowers minorities.
One of the most fascinating aspects of Biite is its commitment to promoting different ethnicities and celebrating DEI. This is evident in the variety of cuisines on offer, which range from Asian fusion to African-inspired dishes. But it's not just about the food itself - Biite is also dedicated to creating an inclusive and welcoming atmosphere where everyone feels comfortable and respected.
To achieve this, Biite has created its own platform called biite.club, which allows members to experience food that has never been presented in a restaurant menu before. Through this platform, Biite collects and analyzes food trends, audience insights, and market fit to develop programs for big brands like Taco Bell. By leveraging their knowledge of food culture, Biite is helping these brands to become locally relevant in new and exciting ways.
But Biite is more than just a food platform - it's a cultural movement. Founded by advertising veteran Guto Araki, who has been recognized at all the major advertising festivals, Biite brings together a team of experts from the food and beverage industry to create something truly special. The team includes Alex Jacobs, a former strategy director at Digitas and Google employee, and Joey Rubin, a popular name within the food and beverage industry in Los Angeles and head of food and beverage at FWB.